DISCOVERY + STRATEGY PROPOSAL

OBJECTIVE

Engage in Discovery & Strategy sessions to do the following:

1. Learn and understand the identity, core values, and differentiating factors of the leading “tree” businesses in the Omaha Metro

2. Establish the identity of American Arborist - what kind of business are you? What services do you want to provide? Who is your ideal customer? What value do you provide? How are you different than every other “tree” business out there?

3. What are American Arborist’s core values?

With these answers we can focus on your creating a STRATEGY.

Well, what is a Strategy?

In World War II there was a BIG problem. Hitler and the German army. The Allies had a simple Strategy to solve that problem: Win the war. But how? That’s where the plan comes in - establish Air Supremacy, control shipping lanes in the Atlantic, invade France at Normandy, etc. etc.

When it comes to your business, you have a problem as well: the world doesn’t know who American Arborist is, what you do, and what makes you different than every other “tree” business out there.

Unfortunately you can’t just randomly try a little of this or a little of that to solve this problem - you need a clear and concise Strategy.

And that’s what we’re going to figure out.

And everything from positioning, branding, photography on your website, a YouTube channel, and video storytelling that entertains, enlightens, and educates your audience is on the table.

DELIVERABLES

At the end of our sessions(s) you will have documentation that clearly outlines the overall Strategy as well as a detailed plan for how to achieve that Strategy.

This documentation will be yours to keep and yours to use to either Execute the strategy yourself, with Midland Pictures, or another agency/production company of your choosing.

HOW DOES THIS WORK?

American Arborist will meet with Matthew in as few or as many sessions as it takes to Discover your pain, your competition, your goals, your dreams - where you WANT TO BE versus where you are NOW.

From there we’ll continue to meet to hone our Strategy for getting you to your “Desired Future State”, to transform your business from what it is now to what it’s meant to be.

This might take two weeks, it might take two months.

There’s no limit on hours, no limit on the amount of meetings we have - we’re simply trying to create a Strategy to solve your problem and achieve your goals (even if you don’t know what they are yet).

MY ACCESSIBILITY

Monday - Friday | 8 am - 4 pm

In-person, Zoom, Phone, Text, Email during business hours.

48 hrs notice is required for any extended in-person or Zoom meetings. Most of our meetings will be initiated by me, FYI.

Email only after business hours (no texting or phone calls).

Phone calls, texts, and emails will be responded to within 24 hrs.

I am unavailable - as of now - for the following dates: August 2nd, 2021 through August 20th, 2021